Conference Development Solutions: Enhanced Marketing Services
A targeted and well-executed event marketing plan is essential for conferences wishing to grow attendance. Our advanced marketing program is a premium service designed to boost your conference registrations.

Ascend to Premier Level Marketing

Professionals have more conference options than ever before – using the same tactics to attract attendees will no longer yield the same results. Executing professional and impactful marketing campaigns requires strong marketing know-how.

Team up with the experts at the IEEE Computer Society for Enhanced Marketing Services, delivering results-oriented marketing programs and strategies customized for your conference.

Our experts are well-versed with your audience – we understand what is needed to reach them and how to do it. With Enhanced Marketing Services, we provide new and effective ways to build your visibility and your target audience.

 


Program

A targeted and well-executed event marketing plan is essential for conferences wishing to grow attendance. The IEEE Computer Society (IEEE CS) provides some level of marketing support for all conferences, but select conferences are eligible for enhanced attendee marketing services.  Committees may choose all or part of the services we provide.

Our advanced marketing program includes the following options:

  • Attendee marketing plan tailored to your event, which includes a review of past marketing strategies and tactics
  • Ideation meeting with committee to discuss conference nuance, target audience, and event brand
  • Event PR development and PR Newswire distribution
  • Analysis of conference registration lists
  • Digital marketing campaign – set-up, digital ad design, hosting, and execution, and reporting
  • Design services – email template, web banners, print ad, conference flyer, and social media imagery
  • Website review for suggestions to improve messaging and user experience
  • Targeted ad boost on the IEEE CS social channels (Facebook, LinkedIn, Twitter, Instagram)
  • Targeted email blast to an appropriate segment of IEEE CS members

Free up your team to focus on the aspects of your event that require your unique knowledge and technical expertise. Leave the Enhanced Marketing to us!

Contact Michelle Tubb, mtubb@computer.org for more information today.

Read Details of Enhanced Marketing Services in PDF Download